The consumer
A 'consumer' is some one who pays to buy or consume goods and service. Agencies, publishers and freelance artists often research what kinds of books and art styles appeal to the 'general consumer' so this way, their products will be bought.
Things like distinct art styles or certain story genres that appeal to certain audiences will be pushed by illustration companies because they know that the consumer audience will buy their products because it appeals to them.
Things such as teen fiction series and 'vintage' styled illustrations are very popular in todays consumer market.
Artist such as Jason Brooks and Margeurite Sauvage are known for their unique art styles.
Jason Brooks has been hired by music company, Hedkandi, to create illustrations for their cd covers, headphone packaging and other promotional things.
(magazine illustration by Jason Brookes)
Marguerite Sauvage has been hired by many different companies and businesses such as Virgin Airlines, Playstation and Orange Network.
(window display designed by Marguerite Sauvage)
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